Current WORK (2019-Present)

  • Manager / Biz Partner to YouTuber Matti Haapoja (1.2M subs)
    Facilitate brand deals, develop and execute on physcial/digital products, and manage business operations

  • Manager to YouTuber Danny Gevirtz (340K subs)
    Facilitate brand deals, manage monetization efforts, and physical/digital product development

  • Partner of YouTuber Mentorship & Management
    One-on-one strategic planning, business, and brand mentorship of High-Impact YouTubers
    Facilitating $3.5M+ in brand deals and sponsorships

  • Partner of Human Video Co
    Part-owner of a digital products company for creators and filmmakers

  • Partner of Not Me Only
    Part-owner of Scandinavian Inspired Streetwear brand, a Matti Haapoja Project

  • Partner of Creator Camp
    A Real-Time Mentoring Platform with Experienced YouTubers to Grow Their Audience

  • Producer on an Award Winning Feature Film I Think I’m Sick
    Raised significant funds via Brand Sponsorships, website development, marketing/self-distribution execution

Past Work (2003-2019)

  • Director of eLearning Operations at FCS International.
    Launched a first-to-market eLearning program for front-line healthcare staff.
    Grew from 0 to 26,000+ users/300+ facilities across Canada.
    Partnered with provincial organizations, nationwide healthcare vendors, and Fortune 500 companies.

  • Director of Operations at C4 Church.
    Oversaw the execution of $2M budget in a non-profit setting.
    Designed foundational operational systems, implemented new technology, and facilitated strategic planning cycles with change management as attendance, donations, and locations grew.

  • Course Instructor for “Introduction to Marketing” at Tyndale University.
    For Tyndale University’s Business Program

  • Tyler Wells Dev & Consulting.
    eCommerce, Website Design, Digital Product Implementation, Publishing, Brand Planning

  • Partner of Wells & McCoy.
    A boutique marketing agency that developed print and digital marketing materials for brands and agencies in the Greater Toronto Area.

  • Had #3 Google-Ranked Martin Brodeur (NHL Goalie) Website in Highschool
    An ode to my goalie hero back in the early internet.
    My start in the online brand-building and eCommerce world.

Education

  • Graduated Ryerson University with a Bachelor of Commerce.
    Majored in Marketing Management
    Minored in Business Law

  • In-Progress on a Master of Theological Studies at the University of Toronto.
    Understanding of ancient holistic wisdom in the present-day context

  • Second City Toronto Stand Up Comedy Class Completion
    I mean, just as impressive as a Bachelor of Commerce, right?