Current WORK IN NEW MEDIA (2019-Present)

  • Manager & Business Partner: Filmmaker/YouTuber Matti Haapoja (1.2M subs)
    Facilitate brand deals, develop and execute on physical/digital products, and manage business operations

  • Manager: Outdoor YouTuber Dan Becker (504K subs)
    Facilitate brand deals, manage monetization efforts, course execution.

  • Manager: Filmmaker/YouTuber Danny Gevirtz (357K subs)
    Facilitate brand deals, manage monetization efforts, produce short-films and feature films

  • Co-Founder: The Mentor Company. Invite Only.
    One-on-one strategic planning, business, and brand identity management of High-Impact YouTubers
    Facilitating $4.5M+ in brand deals, $2M+ in product sales, and other monetization efforts.

  • Co-Founder: Human Video Co
    Six-figure ARR digital products company for creators and filmmakers

  • Co-Founder: Not Me Only Streetwear
    Scandinavian Inspired Streetwear brand, a Matti Haapoja Project

  • Producer: I Think I’m Sick (Award-Winning Feature Film)
    Raised $350,000+ Capital Investments within Creator Economy via Brand Sponsorships, Creator Investors, and Creator Community. Bypassing “Hollywood”. Executed the Self-Distribution via Website and Aggregators. Won 8 Film Festival Awards in 11 Nominations from 9 Film Festivals.

Past Work (2003-2019)

  • Director of eLearning Operations at FCS International.
    Launched a first-to-market eLearning program for front-line healthcare staff.
    Grew from 0 to 26,000+ users and 300+ healthcare facilities across Canada.
    Partnered with provincial organizations, nationwide healthcare vendors, and Fortune 500 companies.

  • Director of Operations at C4 Church.
    Oversaw the execution of $2M budget in a non-profit setting.
    Designed foundational operational systems, implemented new technology, and facilitated strategic planning cycles with change management as attendance, donations, and locations grew.

  • Course Instructor for “Introduction to Marketing” at Tyndale University.
    For Tyndale University’s Business Program

  • Tyler Wells Dev & Consulting.
    eCommerce, Website Design, Digital Product Implementation, Publishing, Brand Planning

  • Partner of Wells & McCoy.
    A boutique marketing agency that developed print and digital marketing materials for brands and agencies in the Greater Toronto Area.

  • Had #3 Google-Ranked Martin Brodeur (NHL Goalie) Website in Highschool
    An ode to my goalie hero back in the early internet.
    My start in the online brand-building and eCommerce world.

Education

  • Graduated Ryerson University with a Bachelor of Commerce.
    Majored in Marketing Management
    Minored in Business Law

  • In-Progress on a Master of Theological Studies at the University of Toronto.
    Understanding of ancient holistic wisdom in the present-day context

  • Second City Toronto Stand Up Comedy Class Completion
    I mean, just as impressive as a Bachelor of Commerce, right?