Current WORK (2019-Present)
Manager & Business Partner: Filmmaker/YouTuber Matti Haapoja (1.2M subs)
Facilitate brand deals, develop and execute on physcial/digital products, and manage business operationsManager: Filmmaker/YouTuber Danny Gevirtz (340K subs)
Facilitate brand deals, manage monetization efforts, and physical/digital product developmentFounding Partner: YouTube Mentorship & Management
One-on-one strategic planning, business, and brand mentorship of High-Impact YouTubers
Facilitating $3.5M+ in brand deals and sponsorships. Invite Only.Founding Partner: Human Video Co, Digital Film Assets
Six-figure ARR digital products company for creators and filmmakersFounding Partner: Not Me Only Streetwear
Fun Side Project: Scandinavian Inspired Streetwear brand, a Matti Haapoja ProjectFounding Partner: Creator Camp
Experienced YouTubers You Grow Your Channel, Grow Your Business, Grow Your Brand.Film Producer: Award-Winning Feature Film, I Think I’m Sick
Lead a $350,000+ Creator Economy Native Capital Raise via Brand Sponsorships, Creator Investors, and Creator Community, bypassing “Hollywood”. Principle on Brand Sponsorships, Website/eCommerce development, and Self-Distribution Execution. 8 Wins and 3 Nominations from 9 Film Festivals.
Past Work (2003-2019)
Director of eLearning Operations at FCS International.
Launched a first-to-market eLearning program for front-line healthcare staff.
Grew from 0 to 26,000+ users/300+ facilities across Canada.
Partnered with provincial organizations, nationwide healthcare vendors, and Fortune 500 companies.Director of Operations at C4 Church.
Oversaw the execution of $2M budget in a non-profit setting.
Designed foundational operational systems, implemented new technology, and facilitated strategic planning cycles with change management as attendance, donations, and locations grew.Course Instructor for “Introduction to Marketing” at Tyndale University.
For Tyndale University’s Business ProgramTyler Wells Dev & Consulting.
eCommerce, Website Design, Digital Product Implementation, Publishing, Brand PlanningPartner of Wells & McCoy.
A boutique marketing agency that developed print and digital marketing materials for brands and agencies in the Greater Toronto Area.Had #3 Google-Ranked Martin Brodeur (NHL Goalie) Website in Highschool
An ode to my goalie hero back in the early internet.
My start in the online brand-building and eCommerce world.
Education
Graduated Ryerson University with a Bachelor of Commerce.
Majored in Marketing Management
Minored in Business LawIn-Progress on a Master of Theological Studies at the University of Toronto.
Understanding of ancient holistic wisdom in the present-day contextSecond City Toronto Stand Up Comedy Class Completion
I mean, just as impressive as a Bachelor of Commerce, right?